Owning and running a business is a dream come true for many individuals. However, this is just the beginning of it. For you to meet success, you will need to know how to play the game and become one of the best players.
As a new entrepreneur, you need to understand the importance of marketing. Successful marketing is what drives customers to keep on coming in your business. With knowing this, it is now time for you to start putting an effort into it. Building a solid sales funnel is one of the things that you should do.
Building an online sales funnel is essential in this day and age. People are online. The majority of people are on Facebook, Pinterest, and Instagram. If you do not have an opt-in freebie, a gateway program, and signature offering, you are doing yourself a disservice.
Letting your presence be known online is something that you should be working on asap. For starters, you can create your website. Now, you will need to drive traffic to your site.
Here are some ways on how you can build your sales funnel when you are just starting your executive career.
1. Great Landing Page
Your clients will know your brand from a great landing page. With that, you need to make sure that it looks great. If you have a good landing page, you can encourage visitors to sign up or your email list, sign up for a webinar or become a paid buyer for a program. This will serve as your first line of communication.
2. Various Communication Media
Your new business offers a solution to the problems of your target clients. You now have the solution; you then need to deliver the news to those people. Communication media is a great tool to do that. However, you should not just settle on one social media venue. Find where the social media medium you feel most comfortable and dedicate time to nurture such as Facebook, Pinterest or Instagram.
Consider which communication media you will find your target audience. Always remember that people make use of different tools for their learning and you should reach out to them. With using different communication media to your advantage, you are giving your business a chance to connect with a wider range of your audience.
3. Presenting Front-end Offer
Present an opportunity for your potential customers to get your services or purchase your product. Think of how this offer will make them want to get your next offering. Here, you will be pre-selling or drip out a product or program you have for your ideal customer, then lead them through sales funnel to your paid product.
4. Back-end upsell offer
Right after customers buy your service or product, offer them an opportunity to upgrade, otherwise called upsell. Create an offer, which will give them more benefit once they choose to upgrade such as a VIP day or upsell to the paid program they bought. The upselling strategy is one where more substance is being offered to the customers if there would be an upgrade. This is like a steak dinner after offering them an appetizer.
As you start a business, you would want it to thrive and have sustainability. Healthy sales funnels are the exact strategy I teach health coaches worldwide. To do that, you will need consistent client flow to keep your business steady. A Sales Funnel is what you need in your marketing strategy. Building one is the key to your success. Once you have built that sales funnel, you just need to keep it going with new content, new programs, and new offerings.
Take the suggestions here and plan out your sales funnel. What is your free offer? What is your low-cost gateway program? What is your signature offering?
Find out more about sales funnels at www.rachelafeldman.com
Have fun creating the funnel of your dreams,
Rachel A. Feldman