The New York Daily News will lower its weekday price from $1.25 to $1.00, the paper announced Wednesday, making it the newspaper's first price change since it hiked its price from $.75 to $1.25 in June 2014.
The price drop will take effect on Jan. 11 at newsstands throughout New York City's five boroughs. The weekend edition will continue being sold at $1.50, according to a Daily News spokeswoman.
The price drop comes following a shake-up at the paper last year. In September, the company suffered a round of layoffs that left the newsroom "in total shock." Nearly 50 positions were affected by the companywide layoffs, according to the New York Post.
“As New York’s hometown paper, we look for every opportunity to bring our loyal readers the news they need at a lower price point,” president and CEO Bill Holiber said in a statement.
The Daily News is well-known for its bold covers, most recently gaining national attention for pointedly calling attention to America's need for stricter gun control.
Following the shooting in San Bernardino, California, which left 14 dead, the paper published a cover calling out politicians' inaction on gun control, telling them "God isn't fixing this." A week later, the paper responded to the condemnation it received with a cover that poked fun at critics, saying "everything is awesome."
The Daily News also published a scathing cover in December visually depicting the mounting sexual assault accusations against Bill Cosby, whom the paper had called "America's rapist" in an earlier cover.
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