Guys, Your New York Fashion Week Has Arrived

Guys, Your New York Fashion Week Has Arrived

It's a good time to be a menswear designer in America.

Reports show that men who care about what they wear shop more, and they're buying more clothes online than cameras, computers or beer.

And although seriously unfortunate names exist to describe them -- they've been called lumbersexuals in a "global menaissance," Henrys (High Earners Not-Yet-Rich) and even Yummies (Young Urban Males) -- there seem to be loads of stylish American men shopping around these days.

And now, 15 years after the previous men's fashion week folded, they have their own fashion week again (or, really, four days), which launched Monday in Manhattan.

NYFW: Men's 2015

During New York Fashion Week: Men’s, a project of the Council of Fashion Designers of America and the City of New York, nearly 60 menswear designers and brands such as Rag & Bone, Tommy Hilfiger and Billy Reid will present their collections for Spring/Summer 2016.

Calvin Klein, Thom Browne and John Varvatos ― American designers who previously went abroad due to an unforgiving NYFW calendar that critics say missed the menswear market by months ― are also returning to the city for NYFWM.

“It’s really a time when everybody just came to the table,” said Lynne O’Neill, who will direct shows for Duckie Brown, Todd Snyder, Billy Reid, and Parke & Ronen. “There’s a real buzz.”

Models pose backstage at the Ricardo Seco fashion presentation during New York Fashion Week Men's S/S 2016 at Skylight Clarkson Sq on July 16, 2015, in New York City.
Albert Urso via Getty Images
Models pose backstage at the Ricardo Seco fashion presentation during New York Fashion Week Men's S/S 2016 at Skylight Clarkson Sq on July 16, 2015, in New York City.

CFDA CEO Stephen Kolb said he’s been talking about a mens fashion week for nearly a decade, but that the environment wasn’t right for it to happen until now.

“This is a perfect time to launch New York Fashion Week: Men’s,” he told the Pittsburgh Post-Gazette. “American menswear has never been stronger or more creative.”

It’s also a chance for Amazon’s suite of fashion sites, including Amazon Fashion, MyHabit and East Dane, which are NYFWM’s Presenting Sponsors ― to get exposure and caché. Amazon has had trouble getting consumers to think of the retail giant as an outlet for contemporary style, rather than a “Wal-Mart on the Web,” according to The New York Times.

To solidify its presence as a fashion retailer, Amazon produced the video above to promote NYFWM and hired Samantha Bee to investigate the plight of the male model in another video.

Athletes and celebrities including Victor Cruz, Joe Jonas, Dwyane Wade and Gabrielle Union showed some star support by attending the opening party on Monday night. We couldn’t be more excited about an event that encourages guys to be a part of the style conversation.

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