MEDIA

The New York Times Just Got An Instagram Account

FAIRFAX, CA - DECEMBER 18:  The Instagram logo is displayed on an Apple iPhone on December 18, 2012 in Fairfax, California.
FAIRFAX, CA - DECEMBER 18: The Instagram logo is displayed on an Apple iPhone on December 18, 2012 in Fairfax, California. Users of the popular photo-sharing app Instagram are angered over language in Instagram's new terms of service that states that a business may use any of the users photographs in advertising without compensation to the user. The policy is set to go into effect on January 16, 2013. (Photo by Justin Sullivan/Getty Images)

What filter does a Grey Lady use?

The New York Times has launched its very own Instagram account, @NYTimes, which will feature the work from staff and freelance photographers, and experiment with an "Instagram-first method of storytelling," the newspaper announced in a press release Monday.

Here's what it looks like:

nytimes insta

“With the launch of The New York Times Instagram account, we will bring The Times's rich, visual storytelling to a new audience," said Alexandra MacCallum, assistant masthead editor for audience development. "Our Instagram strategy is designed for the social, mobile space where we hope to build awareness of The Times's brand and engage new readers with our incredible photojournalism."

To kick things off, the Times will be posting images from seven photographers covering issues worldwide using the hashtag #nytbeginnings.

The newspaper posted its first Instagram picture on Monday: a photograph taken by Bryan Denton while covering the Ebola crisis in Sierra Leone.

The New York Times said that until Sunday, each day it will post a different picture taken from a different location by Denton (@bdentonphoto), Todd Heisler (@heislerphoto), Doug Mills (@nytmills), Newsha Tavakolian (@newshatavakolian), Daniel Berehulak (@danielberehulak), Adam Ferguson (@adamfergusonphoto) and Sim Chi Yin (@chiyin_sim).

On Tuesday, the paper posted this image from Berehulak: