New York Times Paywall Decision To Be "Gut Call"

"In the end, I think it will come down to a gut call about what we think the audience will accept and how we think the market will evolve," said Bill Keller to The Observer in an email. "Everybody wants it to be a well-informed, well-considered gut call, but it's a gut call."

That gut call would be found in the insides of Mr. Sulzberger and Janet Robinson.

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