News Guild Kicks Off $500,000 Campaign To Organize Digital Newsrooms

The News Guild — known until recently as the Newspaper Guild — has traditionally been the union for American journalists who produce written work. Lately, though, in the digital-media business, it has been overshadowed by the Writers Guild of America-East union, which has organized the editorial staffs at digital-only news outlets Gawker Media, Salon and Vice Media.

It's something the News Guild wants to change.

“I think we’ve been there slugging away and we haven’t perhaps got as much attention, but we’re going to change that," News Guild president Bernie Lunzer told POLITICO in a recent interview. "We’re going to make sure people understand who we are and what we have to offer.”

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