Nick Bergus: 'How I Became Amazon's Pitchman For A 55-Gallon Drum Of Personal Lubricant'

Facebook's Accidental Lube Spokesperson

Be careful what you link to or you might unwittingly become the spokesperson for a drum of personal lubricant.

At least that's the lesson multimedia producer, writer and University of Iowa teacher Nick Bergus learned after he posted a link to his Facebook page of a vat of personal lubricant for sale on Amazon.

He was shocked when, a week later, his friends started telling him that they were seeing his post show up as a sponsored story next to their newsfeeds. Sponsored stories are a form of Facebook advertising that turn your friends' "likes" and comments about brands into mini-ads that can be viewed from your Facebook profile.

In other words Amazon had paid Facebook to use Bergus' post as an advertisement for its site, even though he had posted jokingly about the product and hadn't genuinely recommended that his friends purchase it.

Gizmodo writer Kyle Wagner doesn't find the incident very troublesome. "It's far more funny than it is alarming. Look, no personal information was disclosed or traded, no one was egregiously harmed," a href="" target="_hplink">writes Wagner.

It's possible we should all adopt this attitude since as Web-developer Jason Kottke points out, this sort of peer-to-peer advertising is only going to get more common. He writes, "Get used to this...promoted word of mouth is how a lot of advertising will work in the future."

(Just as an aside, a giant barrel of lube is hardly the weirdest thing you can buy on Amazon. Wolf urine, Sigmund Freud action figures and more quirky products abound on the retail website. Read on to see what other weird products you can find at

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