Nicole Richie's Baby <em>People</em> Cover Outsells Christina Aguilera's

Harlow Madden is hotter than Max Bratman — at least according to the sales of their respective People magazine covers. The People cover featuring Nicole Richie and her daughter with fiance Joel Madden is "on target to sell an estimated 1.8 million copies" of People, reports MSNBC's "The Scoop."

Meanwhile, the People cover featuring Christina Aguilera and her son with hubby Jordan Bratman only sold approximately 1.3 million copies, according to the New York Post's Keith Kelly, who labeled the Aguilera cover — for which People paid a reported $1.5 million — "a flop."

People reportedly paid Richie $1 million for the first photos of baby Harlow.