But it's never looked as strong -- or as bold, vibrant and fierce -- as it does in 2016.
Nike says powerhouse athletes like Serena Williams, Kobe Bryant, Sanya Richards-Ross and Chris Paul inspired this year's Black History Month lineup. Whereas other recent collections had more muted color schemes or played on a simple black and white scheme, this year's goes all out with a "vivid Pan African-inspired color palette" that's a impossible to ignore.
BOOM. In your face, sportswear universe.
The 2016 Black History Month collection debuted with special-edition models of Nike's most popular basketball footwear. Other items including tricked-out Air Jordans, graphic print running shoes, shorts, hoodies and more will continue to roll out through mid-February.
And when you purchase one (or more), you'll benefit Nike’s Ever Higher Fund, which brings sport and mentorship to underserved kids around the world.
Now THAT is fierce.
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