Nintendo Literally Hires Bowser

Nintendo of America announced Wednesday that it hired a new vice president of sales, Doug Bowser.

He shares a name with the iconic turtle beast from Nintendo's Mario franchise.

"Doug Bowser brings decades of experience, not fire breath," the famed game maker said in a press release.

Naturally, Twitter was pretty into the news:

According to Nintendo, Bowser "will oversee a variety of sales-related functions, including sales, in-store merchandising, retail strategy and retail marketing."

A representative for Princess Peach could not be reached for comment.