TECH

Nokia Hired An Entire Orchestra Just To Put Out A Couple Of Measly Ringtones

In this picture taken on Tuesday, Nov. 30, 2010, members of the Tehran Symphony Orchestra rehearse at the Roudaki hall in Teh
In this picture taken on Tuesday, Nov. 30, 2010, members of the Tehran Symphony Orchestra rehearse at the Roudaki hall in Tehran, Iran. Iran's national symphony orchestra has been disbanded for lack of funds, musicians said, another sign of the effects of Western economic sanctions. Orchestra members told the semiofficial ILNA news agency Monday Oct 29 2012 that they have not rehearsed together and have not been paid for three months(AP Photo/Vahid Salemi)

Nokia was looking at some of its numbers when somebody noticed that the popularity of classical music ringtones was pretty high, second most popular. So did they shrug this inane newes off with amused sighs and feeble "that's neat"s? Not at all. They went out and hired a whole 55-piece orchestra to whip up 25 more. Overkill maybe?

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