Nokia Focuses On Windows Phone To Compete With Samsung

Nokia Won't Give Up On The Windows Phone
A Nokia Oyj logo sits on display inside a mobile phone store in Helsinki, Finland, on Wednesday, July 18, 2012. Chief Executive Officer Stephen Elop has placed Nokia's bets on the Lumia series, which uses Microsoft Corp.'s Windows Phone operating system, to stem declines in revenue and market share. Photographer: Ville Mannikko/Bloomberg via Getty Images
A Nokia Oyj logo sits on display inside a mobile phone store in Helsinki, Finland, on Wednesday, July 18, 2012. Chief Executive Officer Stephen Elop has placed Nokia's bets on the Lumia series, which uses Microsoft Corp.'s Windows Phone operating system, to stem declines in revenue and market share. Photographer: Ville Mannikko/Bloomberg via Getty Images

HELSINKI (Reuters) - Nokia Chief Executive Stephen Elop said the company would remain focused on using Microsoft's Windows Phone software to compete with smartphone rivals such as Samsung.

Nokia's first-quarter results showed incremental gains in sales of Lumia smartphones which use Windows software, while sales of its basic phones - traditionally Nokia's strong point - plunged. That prompted speculation the company may need to adopt a new strategy.

"We make adjustments as we go. But it's very clear to us that in today's war of ecosystems, we've made a very clear decisions to focus on Windows Phone with our Lumia product line. And it is with that that we will compete with competitors like Samsung and Android," Elop told reporters ahead of a shareholders' meeting.

(Reporting by Ritsuko Ando; Editing by Helen Massy-Beresford)

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