Small Business

Nomophobia, Fear Of Being Without A Mobile Phone, On The Rise: Survey Says

Nomophobia is on the rise. In a recent study by SecurEnvoy, 67 percent of respondents are afraid of losing or being without their mobile phones, up from 53 percent in the prior survey four years ago. In fact, 41 percent are so worried, they own two or more phones.

Women (70 percent) are more worried than men (61 percent) about being without a phone, but that could be because men are more likely to have multiple phones than women (47 percent compared to 36 percent). It's not surprising that people ages 18 to 24 are most nomophobic (77 percent).

Why it matters to your business: The study confirms how much consumers are addicted to their phones -- and that spells opportunity. People are spending more and more time tweeting, checking in and yes, shopping on the go. So it's an important reminder to double down on your mobile strategy, making sure your website is optimized for mobile viewing, determining whether you need an app and identifying ways to incorporate Facebook, Twitter, Foursquare and other social media.