Now in Its 6th Year, Bloglovin Boasts 90 Percent Female Readership: CEO Says 'It's Google Reader for the Chicks'

In this episode of Fueled's Founder's Couch, Courtney Boyd Myers, the founder of, interviews Bloglovin CEO Mattias Swenson.

Swenson tell us why he moved his garage shop startup in Sweden to New York City, how the startup is earning $1 million in gross revenue per year, and what their future plans are now that Google Reader is dead.

Right now, Bloglovin, which turned 6 years old this week, is focused on topics like DIY, fashion, food and health -- all topics that women love, which explains their 90% female readership. Swenson describes it as "Google Reader for the Chicks".

Check out the full interview below: