Taste

We Taste Tested Nutella vs. The Competitors. Is It Really The Best?

We found out.
10/16/2015 11:43am ET | Updated October 16, 2015

Nutella is the name people think of when they're craving the taste of a chocolate hazelnut spread -- whether it's to eat straight from the jar with a spoon like any addict will proudly do, or if it's to bake into something delicious like donuts. But there's more than one product on the market to satisfy the need for chocolate and hazelnut.

Actually, there are options for just about everyone, from strictly organic choices to ones made with beloved Hershey's chocolate to smaller Italian manufacturers. We wanted to know: Which brand makes the best chocolate-hazelnut spread? Are any of them comparable to the love we have for Nutella?

Our editors blind-tasted seven different brands of spread to find the best. We judged the spreads based on flavor (ratio of hazelnut to chocolate), texture (smooth vs. granular) and overall quality of the product. So ... did Nutella come out on top? Check out the results below to find out.

As always, our taste test was in no way influenced by or sponsored by the brands put to the test below.

#7: Justin's Chocolate Hazelnut Butter Blend (Not Recommended)
Justin's
To be fair to Justin's, they're not trying to be a frosting-like topping like Nutella. But the only problem with that is ... well, apparently that's what people want. So, here's what the tasters said: "Grainy, tastes natural or organic and somewhat like peanut butter." "The consistency is not OK." "Too thick to spread." "Tastes fudgy. Thick texture -- dense and heavy." "Cardboard texture."
#6: Great Value Hazelnut Spread (Not Recommended)
Great Value
"Tastes like plastic chemicals." "Tastes like medicine." "Whoa! Sugar sweet, like powdered sugar."
#5: Endangered Species Chocolate Hazelnut Spread With Cocoa
ESC
"Texture is like icing, but flavor falls flat." "Kind of buttery." "Milky flavor, but consistency is great." "Thick, almost too sweet."
#4: Barfoot & Chocolate Hazelnut Chocolate Spread
Barefoot
"Really strong hazelnut flavor, yum!" "Very nutty chocolate spread." "Good one. Nice pudding consistency."
#3: Nocciolata Hazelnut Spread With Cocoa & Milk
Nocciolata
"Awesome consistency." "Like broke Nutella." "Rich and velvety, almost like marshmallow chocolate." "Tastes like melted dark chocolate." "Where's the hazelnut?"
#2: Hershey's Spreads Chocolate With Hazelnut (Recommended)
Hershey's
"Would be so good on a peanut butter sandwich." "I like this!" "Tastes like a melted Hershey's bar with nuts." "Is this low-fat Nutella?" "Please give me more."
#1: Nutella (Recommended -- By A Landslide)
Nutella
"Silky spread, good balance of chocolate and hazelnut." "Perfect mix of hazelnut and chocolate." "The right stuff." "This is it baby. NUTELLA."
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