Obama Campaign Fashion Line Raises $40 Million

Obama Fashion Line Nets $40 Million
|
President Barack Obama and first lady Michelle Obama wave while boarding Air Force One before leaving O'Hare International Airport in Chicago, Wednesday, Nov. 7, 2012. AP Photo/Paul Beaty)
President Barack Obama and first lady Michelle Obama wave while boarding Air Force One before leaving O'Hare International Airport in Chicago, Wednesday, Nov. 7, 2012. AP Photo/Paul Beaty)

President Obama's "Runway To Win" fashion line was roundly mocked by Republicans when it launched in the spring as a way to bolster the president's reelection efforts. However, with the campaign over and fundraising totals in, Team Obama appears to be having the last laugh.

Obama campaign manger Jim Messina told Bloomberg Businessweek's Joshua Green that the venture was a major boon for the president's war chest.

“That ended up bringing in just north of $40 million," he said.

The line, which featured clothes and accessories designed by fashion powerhouses like Tory Burch, Marc Jacobs, Jason Wu and Vera Wang, was the brainchild of Vogue editor and Obama bundler Anna Wintour.

"I think the designers are going way beyond the call of duty, turning out tonight when they really ought to be back in their showrooms working," Wintour said of the line in February. "I think it shows how devoted they are to the president that they're all here tonight."

Republicans quickly pounced on the campaign's couture collaboration, blasting the president as out-of-touch with the average American family. The Republican National Committee launched a web ad mocking the line's launch parties, hosted by Wintour and actress Scarlett Johnansson.

"Watching the Obama Campaign host a ritzy New York City fashion show while 12 million Americans are out of work? Priceless," the ad said.

According to the New York Times, Obama's campaign raised a total of $637.3 million throughout the 2012 cycle, versus Mitt Romney's $388.1 million.

Before You Go

1979
Laura S. L. Kong via Getty Images
1979
Laura S. L. Kong via Getty Images
1990
Joe Wrinn/Harvard University via Getty Images
1990
Joe Wrinn/Harvard University via Getty Images
1990
Boston Globe via Getty Images
1990s
2000
2004
2005
Alex Wong via Getty Images
2005
Albert L. Ortega via Getty Images
2005
Jed Jacobsohn via Getty Images
2006
Getty Images
2007
2007
Bloomberg via Getty Images
2007
Getty Images
2008
Getty Images
2009
Brooks Kraft via Getty Images
2009
Jim Young / Reuters
2009
SAUL LOEB via Getty Images
2011
Pool via Getty Images
2011
The Washington Post via Getty Images
2011
Pool via Getty Images
2012
AFP
2013
NICHOLAS KAMM via Getty Images
2013
MANDEL NGAN via Getty Images
2013
JEWEL SAMAD via Getty Images
2013
MANDEL NGAN via Getty Images
2014
Alex Wong via Getty Images
2014
WHITE HOUSE POOL (ISP POOL IMAGES) via Getty Images
2014
Anadolu Agency via Getty Images
2015
SAUL LOEB via Getty Images
2015
YURI GRIPAS via Getty Images
2015
Chip Somodevilla via Getty Images
2016
Pool via Getty Images
2016
YURI GRIPAS via Getty Images
2016
NICHOLAS KAMM via Getty Images
2016
BRENDAN SMIALOWSKI via Getty Images
2017
Jack Brockway via Getty Images
2017
NICHOLAS KAMM via Getty Images
2017
Barcroft Media via Getty Images
2017
Fotogramma / Splash News
2017
Associated Press
2017
Jamie McCarthy via Getty Images
Obama speaks at Goalkeepers 2017, at Jazz at Lincoln Center in New York City.
2017
Scott Halleran via Getty Images
Presidents Obama, G.W. Bush and Bill Clinton pose at the first tee during the first round of the Presidents Cup at Liberty National Golf Club in Jersey City, New Jersey.
2017
Chris Jackson via Getty Images
Obama and Prince Harry enjoy the Invictus Games in Toronto, Canada.
2017
Scott Olson via Getty Images
Former first Lady Michelle and former president Barack Obama are introduced at the inaugural Obama Foundation Summit in Chicago.
2018
The Washington Post via Getty Images
Obama walks by his presidential portrait at the Smithsonian National Portrait Gallery in Washington, DC.
2018
Getty Editorial
Obama attends a powhiri with New Zealand prime minister Jacinda Ardern.
2018
Kevin Mazur via Getty Images
Obama attends the 2019 Robert F. Kennedy Human Rights Ripple Of Hope Awards.

Popular in the Community