President-elect Obama's office gave the media a new way to present him as Franklin Roosevelt 2.0 by announcing Friday that it will be posting weekly addresses - fireside chats for the web generation - on YouTube.
The first address will appear on Change.gov this Saturday, after it airs in audio. An Obama spokesperson says that this innovation is just the beginning of the digital, transparent presidency. The plan appears to be in the mold of what the campaign did with videos like "Four Days in Denver" and Campaign Manager David Plouffe's conversations on the state of the race. These videos allowed supporters to feel like they had a direct connection to the campaign, a connection that bypassed the media. Already, the Obama team has made good on the post-election plan. It posted a video from Valerie Jarrett, one of Obama's transition chairs, discussing plans for the new administration. Watch it here:
Can the Obama team use the tools they built during the campaign to drum up support for complicated government initiatives? With a campaign, there were clear goals: raise money, organize, get out the vote. With a presidency, you have over 305 million Americans to motivate. We will be watching, texting, commenting, twittering, and of course, blogging the results.