Old Spice Guy In College? WATCH 'The Man Your Grades Could Be Like' (VIDEO)

The Harold B. Lee library at Brigham Young University is tapping into Old Spice's viral marketing campaign to promote, of all things, studying -- and the execution is quite impressive.

According to Urlesque, this is not the first YouTube video from the savvy library.

What do you think? A fighting parody or a feeble attempt at replication? Weigh in below.