Omniture Works Its Mojo For

Omniture, Inc., a leading provider of online business optimization software, announced on Wednesday that, the largest online magazine subscription site, has used Omniture Test&Target to successfully improve visitor site experience and gained a 51.6 percent lift in revenue-per-visitor after implementing behavioral targeting in their marketing campaign. Omniture Test&Target not only identified which page layout performed most effectively through a series of A/B and multivariate tests, but also delivered these different targeted layouts to their segmented audiences.

Keep Reading....

Watch Wallstrip's take on what Omniture does: