BUSINESS

Omniture Works Its Mojo For Magazine.com

Omniture, Inc., a leading provider of online business optimization software, announced on Wednesday that Magazines.com, the largest online magazine subscription site, has used Omniture Test&Target to successfully improve visitor site experience and gained a 51.6 percent lift in revenue-per-visitor after implementing behavioral targeting in their marketing campaign. Omniture Test&Target not only identified which page layout performed most effectively through a series of A/B and multivariate tests, but also delivered these different targeted layouts to their segmented audiences.

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