Walmart won't pay its employees enough to afford Thanksgiving dinner, so they're holding food drives for their employees. Seriously. It's been reported that an Oklahoma City Walmart set up bins for underpaid associates to donate canned goods to other underpaid associates.
Walmart workers have a better idea: Pay us enough to put food on the table.
On Black Friday, the busiest shopping day of the year, tens of millions of Americans will travel to Walmart stores to look for holiday discounts on computers, toys and cellphones as well as to buy groceries and basic household items. But at more than 1,600 of Walmart's 4,000 stores, shoppers will be greeted by Walmart employees handing out leaflets and holding picket signs -- "Walmart: Stop Bullying, Stop Firing, Start Paying" and "We're Drawing a Line at the Poverty Line: $25,000/year" -- protesting the company's abusive labor practices, including poverty-level wages, stingy benefits, and irregular work schedules that make it impossible for their families to make ends meet.
The Black Friday rallies and demonstrations represent a dramatic escalation of the growing protest movement among employees of America's largest private employer. But they also represent the vanguard of a sharp challenge to the nation's widening economic divide and the declining standard of living among the majority of Americans.
National leaders and community groups from every corner of the country will join Walmart workers at the Black Friday protests. Members of Congress, women's groups, and environmental and consumer organizations have all pledged support, saying that the Walmart workers' fight is a fight for all Americans. This week 226 organizations -- including the National Organization for Women, the NAACP, the Sierra Club, MoveOn.Org, the U.S. Student Association, Dream Defenders, and the AFL-CIO -- sent a letter to Walmart chairman and owner Rob Walton calling for Walmart to raise pay to $15 an hour and provide consistent, full-time work for its workers; provide working women with good jobs that pay decent wages; and create a workplace that fosters inclusivity, appreciation and understanding.
Last week U.S. Sen. Elizabeth Warren (D-Massachusetts) and U.S. Rep. George Miller (D-California) spoke at a congressional briefing to discuss a business model that some are calling the "Walmart Economy," defined as an economy "where a few profit significantly on the backs of the working poor and a diminishing middle class." Joined by Walmart workers, Warren said, "It is good to hear workers' voices in the halls of Congress. No one in this country should work full-time and still live in poverty, and that's what raising the minimum wage is all about."
It is sometimes difficult to recognize historical events as they unfold, but it is likely that future generations will look at these Walmart protests as a major turning point that helped move the nation in a new direction, similar to the sit-down strikes among Flint auto workers in 1937, the Woolworth lunch-counter sit-ins by civil-rights activists in 1960, and the first Earth Day in 1970, which jump-started the environmental movement.
The swelling anger over inequality began with the Occupy Wall Street demonstrations in September 2011 and spread quickly from New York City to cities across the country. The Occupiers were soon evicted from the parks and other places they temporarily inhabited, but the movement's message has continued to resonate with the American public. Activists as well as many politicians and pundits have embraced its "1 percent vs. 99 percent" theme, which has quickly become part of Americans' everyday conversations.
Public opinion polls reveal that a significant majority of Americans believe that there is too much power in the hands of a few rich people and corporations, that our political and economic system unfairly favors the wealthy, and that wealthy people don't pay their fair share of taxes. Surveys also document that Americans think that people who work full-time should not be trapped in poverty. A Pew survey conducted earlier this year found that 73 percent of Americans -- including 90 percent of Democrats, 71 percent of independents, and 53 percent of Republicans -- favor raising the federal minimum wage from its current level of $7.25 an hour to $10.10 an hour. Many think it should be higher.
But public opinion alone doesn't translate into changes in politics and public policy. For that to occur, people have to take collective action. The past year has witnessed a growing protest movement for social and economic justice. Workers at fast-food chains like McDonalds, Taco Bell, Burger King, and Wendy's have mounted several protest actions, including one-day strikes at more than a thousand restaurants in cities around the country, demanding a base wage of $15 an hour. Earlier this year Seattle adopted a citywide $15-an-hour minimum wage -- part of a growing wave of municipal minimum-wage laws.
From the police and prosecutors in Ferguson to Walmart and its owners, abuse of power by the few is keeping many Americans living in fear. Every day average Americans must worry about police violence, the possibility of being unjustly fired, and being unable to find the next meal for their children.
Our communities cannot thrive when they are held back from earning a decent living by the biggest corporation in our country.
No institution epitomizes the realities of hypercapitalism as much as Walmart, so it isn't surprising that the giant retailer has increasingly become the target of protests, not only by its employees but by a broad coalition of consumers, community groups, unions, and others.
Walmart -- with 1.3 million employees in the U.S. and more than 2 million around the globe -- has probably confronted more opposition on more different issues than any corporation in history.
- To environmentalists "Walmart" is a dirty word. Despite its ballyhooed sustainability work, Walmart's greenhouse-gas emissions are growing, not shrinking. Walmart's heavily promoted sustainability initiatives have done more to improve the company's image than to help the environment, according to a new report by the nonprofit Institute for Local Self-Reliance. Last year the company pleaded guilty to violating the Clean Water Act and had to pay an $82-million fine for improperly handling hazardous waste, pesticides, and other materials in violation of federal laws. Walmart also finances politicians who fight action to address the climate crisis, including funding the campaigns of some of the most powerful climate-change deniers in Congress.
But beyond these specific offenses, Walmart has become a symbol -- and a major cause -- of the nation's widening gap between the super-rich and the rest.
Last year Walmart made $16 billion in profits. The company's controlling family, the Waltons, is the richest family in America, with nearly $150 billion in wealth. That is more than the total wealth of 43 percent of American families combined, yet most Walmart workers make less than just $25,000 a year.
The Waltons can afford to pay all their employees $15 an hour and provide full-time work -- enough to live with dignity and raise a family. But they won't -- not unless people speak up.
In what became a major embarrassment for the company, the Cleveland Plain-Dealer reported that a Walmart store in Canton, Ohio, had organized a food drive, asking its own employees to donate to their hungry coworkers so that they could afford a Thanksgiving meal. The store manager no doubt meant to help his employees, but for most Americans the food drive symbolized Walmart's greed rather than its good intentions. The incident quickly became front-page news, an instant sensation on radio talk shows and in the blogosphere, the subject of editorial cartoons, and the butt of jokes by Stephen Colbert and others.
Economists note that if Walmart paid its employees at least $25,000 a year, a million and a half workers would be lifted out of poverty. That would mean more money staying in communities to support local businesses, helping create at least 100,000 new jobs. Demos, a nonprofit research group, released a report finding that Walmart could easily pay every employee $14.89 without raising prices by simply not buying its own stock to further enrich the Walton family.
Not surprisingly, a growing coalition of Americans has rallied behind Walmart workers not only to help them win better conditions at work but to challenge Walmart's and the Walton family's political influence.
Over the past year protests against the company have escalated, led by Organization United for Respect at Walmart (OUR Walmart), a nationwide network of Walmart workers.
This crescendo of conscience has put Walmart on the defensive. Its television ads aren't pushing consumer goods but instead seek to persuade viewers that Walmart is an ideal employer. In recent years the company has spent hundreds of millions of dollars on philanthropy, hoping that its charitable giving to food banks, homeless shelters and various nonprofit groups will cleanse its image as a corporate predator.
But Walmart's propaganda campaign doesn't seem to be working. Calls for change at Walmart continue to grow louder. Many unlikely suspects have jumped aboard the anti-Walmart train. Even Fortune magazine -- hardly a radical rag -- recently observed that "Wal-Mart can afford to give its workers a 50% raise" without hurting its stock value. Writing in the Wall Street Journal, Al Lewis chided Walmart for paying its employees "always low wages" and, in turn, "creating a growing class of working poor."
Walmart pays attention to these protests. We've already seen recent successes, like when Walmart changed its policy on pregnant women after workers submitted a resolution to the company, and when the retailer created a system that gives workers better access to hours by allowing them to sign up for open shifts online.
Walmart workers have escalated their online organizing and community outreach ahead of Black Friday, allowing customers and community members to join the fight for $25,000 and an end to illegal retaliation against employees who raise their voices against company practices.
This year the day after Thanksgiving will be remembered not as the biggest shopping day of the year but as the day Americans took action to demand that Walmart, the country's largest employer, pay workers livable wages and play a part in improving our economy.
Please join Walmart workers in their fight for $15 and full-time work. Click here to find a Black Friday protest near you. There will be protests at over 1,600 Walmart stories. Just plug in your zip code and you'll find one or more protests in your area.
Peter Dreier teaches politics and chairs the Urban & Environmental Policy Department at Occidental College. His most recent book is The 100 Greatest Americans of the 20th Century: A Social Justice Hall of Fame (Nation Books, 2012).