TV & Film

'Once Upon A Time In Wonderland' Promo Goes Hilariously Wrong (VIDEO)

Sometimes, TV promos go wrong. Hilariously wrong.

Such was the case Sunday night during an episode of ABC's "Once Upon A Time," which is getting ready to launch its "Alice in Wonderland"-themed spinoff, "Once Upon A Time In Wonderland."

As Ginnifer Goodwin uttered the line, "You're searching for something powerful enough to vanquish the queen," an animated White Rabbit appeared on screen, and drew an unfortunately-placed "rabbit hole" around her crotch.

Watch for yourself below:

Goodwin had fun with the gaffe on Twitter.

Dear @EW, it's just a @OnceABC + @WonderlandOUAT crotchover! And I'm not viral. http://t.co/4r7rHUsehQ

— Ginnifer Goodwin (@ginnygoodwin) October 7, 2013

The "OUAT" creators joked with EW about the situation. “We’re grateful ABC is spending so much time promoting both shows, but it was an interesting cross-promotion,” Adam Horowitz said.

"Once Upon a Time" airs Sundays, 8 p.m. ET on ABC. "Once Upon a Time In Wonderland" premieres Thursday, 8 p.m. ET on ABC.

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