One Million Moms Is Losing Their Minds Over This New H&M Ad

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One Million Moms (1MM) is back at it again, this time completely freaking out about H&M’s new “She’s A Lady” campaign.

The retail giant’s empowering ad, seen above, features a number of different women from various walks of life, but the right-wing “family” group, which is a division of the American Family Association, is taking issue with its “skimpy lingerie” and a portion of the ad when two women kiss underwater. The organization released a statement saying:

1MM is not sure of H&M clothing company’s thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded. H&M’s newest “She’s A Lady” commercial includes a woman wearing skimpy lingerie and ends with two teenage girls kissing while underwater. Parents find this type of advertising inappropriate and unnecessary especially since H&M’s target market is teens.

According to PinkNews, 1MM previously released a version of the above statement that called out H&M for “includ[ing] what appears to be a man dressed as a woman in one segment.” However, blogger JoeMyGod pointed out that the model in question in the original statement is actually world-famous boxer Fatima Pinto, who identifies as a cisgender woman.

But H&M did include a transgender woman in the campaign ― Hari Nef of “Transparent” fame!

In an email to The Huffington Post a spokesperson for H&M responded to 1MM’s outrage:

“With this campaign we want to celebrate diversity and encourage women around the world to be who they truly are. We don’t take a religious or political stand, but we want to show H&M is all about inclusiveness and diversity. We want to inspire customers to be true to self and dress their personal style. Everyone is welcome at H&M.”

Being offended and causing misery is basically One Million Moms’ favorite thing to do. Previously, the organization went after Campbell’s Soup for running an ad campaign featuring two gay dads and targeted transgender teen Jazz Jennings simply for just living as her authentic self.

Thanks for this amazing ad campaign, H&M! If you’re pissing off One Million Moms then you know you’re certainly doing something right.



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