"Oprah's Big Give" helped ABC to big Sunday ratings, but apparently they weren't big enough for Oprah Winfrey, as the queen of daytime has asked ABC to pull the plug on her first foray into primetime. The New York Post's Don Kaplan reports that Oprah has canceled her "Big Give" TV show:
Oprah Winfrey asked ABC officials not to renew "Oprah's Big Give," her philanthropic reality show that had been a modest hit on Sunday nights.
"We loved that show and absolutely would have loved to bring it back," ABC entertainment president Steve McPherson said yesterday . "But it was something [Oprah] didn't want to do." ...
"The Big Give" was Oprah's first regular foray into primetime and, while she is the most watched - and wealthiest - daytime TV personality, she has yet to crack prime-time TV with a hit series.
Even with frequent appearences by the Queen of Daytime herself and her friends like John Travolta, Jennifer Aniston and Jada Pinkett-Smith, the ratings for "Big Give" never really pushed past 10 million viewers.