LinkedIn is a social media channel that is often underutilized by business owners and professionals. This channel is an excellent medium for you to find connections, drive new business, look for a job, and establish yourself as a thought leader. What many don't realize, is that it is also an effective channel for potential customers and business partners to find and connect with you. In order to make the most of this channel, it is important that you create a profile that is descriptive, engaging, and draws people in to want to learn more. If you have positioned yourself correctly on LinkedIn, it can lead to several new business leads and opportunities.
In the latest video for my web series The Modern Mompreneur, LinkedIn expert Kelly Leonard shares the must-haves for your LinkedIn profile, how to use this channel to connect with others, and how to optimize your LinkedIn profile to drive new business and opportunities.
For more tips on how to utilize social media, marketing, and PR to grow your small business check out my Marketing On A Shoestring Budget E-Course.
Anjali Varma is "The Modern Mompreneur", her blog and YouTube channel provide entrepreneurship and lifestyle tips. Anjali recently launched a Marketing On A Shoestring Budget e-Course to help entrepreneurs market and get PR for their business at little or no cost. She is also the owner of Kidville Bethesda, an enrichment facility that offers classes, retail, haircuts, and birthday parties for newborns -- 6 years old. You can find Anjali on Twitter and Instagram @anjvarma.