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Oreo Wants To Pay You Half A Million Dollars To Come Up With Its New Flavor

Even the runners-up will get cash!

Oreos released a limited-edition Firework-flavored cookie Tuesday ― but that’s not the only reason to celebrate.

The cookie company is taking a page out of the Lay’s potato chip playbook and asking the masses to come up with its next flavor. The winning idea is worth a whopping $500,000. And runners-up will earn cash too!

To enter, post your idea to Instagram or Twitter using the hashtags #myoreocreation and #contest.

Oreo will select three finalists who will all win $25,000 and see their ideas hit stores next year, according to People. Then the masses will vote to select the $500,000 winner.

Cookie creators have until July 14 to come up with their proposals. And it’s probably a good idea to head to the store to pick up multiple packages of Oreos for, you know, research.

Oreo Desserts