Real Life. Real News. Real Voices.
Help us tell more of the stories that matter from voices that too often remain unheard.
Join HuffPost Plus
Taste

Oreo Wants To Pay You Half A Million Dollars To Come Up With Its New Flavor

Even the runners-up will get cash!

Oreos released a limited-edition Firework-flavored cookie Tuesday ― but that’s not the only reason to celebrate.

The cookie company is taking a page out of the Lay’s potato chip playbook and asking the masses to come up with its next flavor. The winning idea is worth a whopping $500,000. And runners-up will earn cash too!

To enter, post your idea to Instagram or Twitter using the hashtags #myoreocreation and #contest.

Oreo will select three finalists who will all win $25,000 and see their ideas hit stores next year, according to People. Then the masses will vote to select the $500,000 winner.

Cookie creators have until July 14 to come up with their proposals. And it’s probably a good idea to head to the store to pick up multiple packages of Oreos for, you know, research.

Oreo Desserts