America's most trusted neon-colored, creatively flavored (ahem, Glacier Freeze) sports drink just announced that it will be releasing an organic version in 2016. That's right, PepsiCo is taking Gatorade into the billion dollar organics industry. Why? Because that's what the people want.
"It's a consumer interest," Al Carey, the CEO of PepsiCo Americas Beverages announced at the Beverage Digest Future Smarts conference in New York. “I think they’re very interested in non-GMO and organic, and to the degree you can make it meaningful to the consumer -- do it.”
And the fact that it's a billion dollar industry doesn't hurt, either.
In an age where more and more consumers are looking for non-GMO, fewer preservatives and more natural foods, the company is looking outside of the soda industry for growth. Organic Gatorade is not the only move PepsiCo is making to satisfy this demand of the food industry. They're also launching a line of non-GMO-labeled Tropicana products in the new year.
The Huffington Post has reached out to PepsiCo for comment and to find out what flavors will be organic -- will Cool Blue or Riptide Rush make the cut? We will update this post when we hear back.
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