Original Unverpackt: Zero Waste (VIDEO)

This 'precycling' initiative, founded by Sara Wolf and Miena Glimbovski, eliminates packaging and reduces food waste

We are becoming increasingly aware of how much we waste and there is a rising demand for sustainable alternatives to the way we consume products and services.

Original Unverpackt (Originally Unpackaged) is a Berlin-based supermarket which demonstrates one very simple way we can cut down on the amount of waste we produce in our day to day lives. By buying the product minus the packaging.

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Shoppers bring their own containers to the store and can then help themselves to anything from muesli, rice and pasta to toiletries. Even packageless vodka is on offer. There's a large demijohn from which customers can buy a few shots, or more.

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With a good base of loyal customers and an ever increasing interest from new ones, the shore, open for business since September 2014, proves there is a market for sustainable shopping.

Text by Precious Mahaga for Crane.tv
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