Style & Beauty

Pat McGrath Labs Topples Kylie Jenner, Becomes Billion-Dollar Company

Fans of makeup artist Pat McGrath are thrilled at her company's success.
07/19/2018 03:32pm ET | Updated July 19, 2018

Pat McGrath’s cosmetic company, Pat McGrath Labs, has reached an estimated valuation of $1 billion, outpacing the figure for Kylie Jenner’s Kylie Cosmetics.

WWD reported the value of McGrath’s business. Forbes recently estimated Jenner’s company is worth about $800 million.

McGrath launched her brand in 2016 after she’d been a mainstay in the fashion world as the creative force behind iconic makeup looks on the runways. Almost immediately after the launch of Pat McGrath Labs, it became a hit at Sephora stores.

As of this week, the brand accepted an investment from Eurazeo Brands, an investment division of global investment firm Eurazeo, in a $60 million deal.

On the news that her brand is now valued at over $1 billion, fans on social media were over the moon:

McGrath said in a statement that it had been her “dream to create an iconic beauty brand that goes beyond the usual limitations, that lives outside the parameters of what is expected.”

“I am thrilled to be working with the unique and expert team at Eurazeo Brands,” she said of her new business partner.

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