Can This Woman Save American Apparel?

Paula Schneider, new chief executive officer of American Apparel Inc., stands for a photograph in her office at the company's factory in downtown Los Angeles, California, U.S., on Wednesday, Feb. 4, 2015. The company's spring marketing campaign will focus on the top 100 styles at American Apparel in a bid to remind consumers of all the basic items it offers - like a short black skirt and basic dresses - Schneider said. Photographer: Patrick T. Fallon/Bloomberg via Getty Images ** * Local Caption *** Paula Schneider
Paula Schneider, new chief executive officer of American Apparel Inc., stands for a photograph in her office at the company's factory in downtown Los Angeles, California, U.S., on Wednesday, Feb. 4, 2015. The company's spring marketing campaign will focus on the top 100 styles at American Apparel in a bid to remind consumers of all the basic items it offers - like a short black skirt and basic dresses - Schneider said. Photographer: Patrick T. Fallon/Bloomberg via Getty Images ** * Local Caption *** Paula Schneider

It's been a long and complicated road to Charney's exit, but his firing was made official in December. Now serving as CEO is Paula Schneider, a whip-smart businesswoman who, with her first official act of completely revamping the company's ethics code, has already shown she means to improve AA's work environment, and get it back to the business of being a beloved clothing brand.