PBS Launches Biggest PR Campaign Ever For Burns' "War"

PBS Launches Biggest PR Campaign Ever For Burns' "War"

PBS has launched its largest marketing and promotional campaign ever for Ken Burns' 15-hour, seven-episode World War II documentary "The War," which premieres September 23.

PBS and its corporate sponsors, General Motors, Bank of America and Anheuser-Busch, are spending some $10 million on traditional advertising avenues, such as radio, print, online and billboard ads.

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