By now, you’ve probably seen at least a handful of your Facebook friends risk humiliation and hypothermia by dumping ice on their heads in the name of ALS.
Within just a few weeks, the grassroots "ice bucket challenge" reached Mark Zuckerberg, who naturally challenged Bill Gates to do it next. The rules, after all, demand that you task a friend to participate or donate money.
Pete Frates -- the 29-year-old guy who’s being credited with getting this quirky stunt off the ground -- waited until Thursday to get soaked.
The native Bostonian, who was diagnosed with ALS two years ago, did it in his beloved Fenway Park, surrounded by Red Sox manager, John Farrell, third baseman, Will Middlebrooks, and a number of his family members, including his pregnant wife, according to ESPN.
Initially, Frates said on Facebook in July, "ice water and ALS are a bad mix."
But Frates deserves a break for waiting, even if he sat back and watched 200 people in Copley Square get involved in the challenge in his honor on Aug. 7. It was the event that put the ice bucket challenge on the map and all over social media, the AP reported.
After all, his commitment to getting the word out helped bring in nearly $6 million for ALS organizations, according to ESPN.
It's these kinds of staggering figures he had been hoping for from the very beginning.
Back in 2012, Frates was experiencing some of the quintessential ALS symptoms, but he didn’t know it at the time.
He Googled some of what had been bothering him and he was shocked when a number of sites pointed him to ALS -- a progressive neurodegenerative disease that leads to muscle weakness, loss of the use of arms and legs and difficulty speaking, breathing and swallowing.
He was devastated, he wrote in a blog for HuffPost.
But in that moment, he was also reinvigorated.
This kind of debilitating disease wasn't "supposed" to strike a strong accomplished athlete like Frates.
The former Division I college baseball player saw his dreams come true when he hit a homerun in the Beanpot Championship at Fenway.
However, just as soon as Frates got his diagnosis, he decided to devise a new dream.
Two years after his diagnosis, the disease -- which has no cure or treatment -- has advanced quickly.
Frates is now paralyzed, can’t talk and relies on a feeding tube to eat. He’s able to communicate by using eye-tracking technology.
But as is the case with many people living with ALS, Frates’ mind is sharp.
"Inside I’m as sharp as ever -- if not sharper than I’ve ever been," Frates said in a video posted to his website. "Because when you sit and can’t really move, when you’re observing all day … you notice every little thing. My memory has gotten better. I just notice things I didn’t notice before."
Frates has already fulfilled one part of his new dream, getting the world to talk about ALS and empty their pockets for organizations that are researching a cure. The next part, though, he can only hope will come as soon as possible.
"My dream is for this article to be found by someone in a Google search one day," Frates wrote in his HuffPost blog, "much like the one that linked my symptoms to ALS -- and for he or she to wonder how anyone ever could have died from something treated so easily."
Find out more about Pete Frates' journey and how you can contribute to his dream here.
Help support ALS research through the "Donate" button at the top of the story.