It pays to know what your customers want -- even if they walk on four legs, bark at inappropriate times and leave drool marks on your car windows.
That's the thinking behind the latest commercial from Big Lots, an overstock-based department store that sells everything from groceries to furniture to small electronics. In assessing which pet supply products should be stocked on their store shelves, they filled a boardroom with a new kind of focus group -- one made up of the actual consumers as opposed to their owners.
Committed to their furry focus group's satisfaction, the two moderators (played by improv comedians) ask the pets probing questions in the video above -- "Do you suffer from bad breath?" "Do you go to a lot of formal events?" "If it's not too forward of me, what breed are you? OK, you don't have to answer that question."
It makes sense, right? After all, Hippo, Boots and Tabitha, among others, are the ones who ultimately eat the treats, play with the toys and even wear the clothes. Watch as the moderators ask introductory questions, explain the rules behind the focus group -- sorry guys, his pants are not a restroom -- and begin asking the pets about the issues that matter most to them, from collar fashions to how squeaky a squeaky toy should be.
"The puppies have kind of liked everything, so that does throw off the curve a little bit," the focus group leader quips after an exhausting and adorable survey.
It's nice to know we aren't the only ones who speak to our pets like they're humans and believe that their opinions matter, too.