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Answers by Jacob Jaber, CEO of Philz Coffee, on Quora.
A: I don't believe people will stop drinking coffee. I believe neighborhood nostalgia and live community will become more and more relevant. Executing a great cup in the right environment is a good place to be. The best cup of coffee is the one that comes to your personal taste and this is what Philz prides itself on.
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A: A culture of effectiveness, entrepreneurship and challenging norms are some of the key traits of many disruptive companies and we embody some of those. Everything is done for people at the end of the day so we don't look at ourselves as being in the coffee business, instead we are in the peoples business and I believe every company should have that same mindset.
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A: The success of one doesn't mean the failure of another. Every coffee company has at least something good about it but we humbly view ourselves as unique. People love the authenticity, quality, humility and sense of discovery ingrained within the Philz brand and culture.
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A: Carefully. A mix of art and science. We look for 3 main things. People, Accessibility and Space. We want to make sure there are enough people who we think would enjoy Philz, make it easy for them to get there and ensure the space allows us to execute our mission most successfully in that specific neighborhood.
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A: We take a very rigorous approach in ensuring every new member of the Philz team is culturally aligned. We respect all, embrace individuality and maintain a positive disposition. Our retention is 50%+ in retail annually which is way above benchmarks even though we only pay attention to our own benchmark.