Confide is the brain child of Jon Brod, a former AOL exec, and Howard Lerman, CEO of Yext. The duo is hoping to capitalize on the success of Snapchat with a version for business professionals that wish to keep certain correspondences top secret and off the record, according to Businessweek.
“Think about the times someone sends a memo that says, ‘Confidential, do not forward,’ or when someone asks for your personal e-mail to go off the company’s network," Brod told the news outlet.
But just as Snapchat has hit a stride amongst teens as a sexting app due to its disappearing photos, Confide may find a following among married people looking to cheat.
As Complex.com points out, technology is often used to catch cheaters thanks to computer forensics, webcam access and browser history. But Confide eliminates that risk.
"We don’t have the technology to read your messages," Lerman told Businessweek. "Confide doesn’t store any messages on its servers, it doesn’t have the ability to retrieve them if a company, or the National Security Agency, comes knocking."
What's more, it's difficult to take screenshots of messages sent through Confide due to the app's interface.
Messages are initially hidden under solid blocks, and recipients must use their fingers to swipe over the blocks -- one line at a time -- in order to display the text underneath. Once a line is swiped, it is instantly re-covered by the block. Watch the video above to see how it works.
What do you think -- will cheating spouses use the app to correspond with their lovers? Let us know in the comments.