BUSINESS

No Joke, Pizza Hut Now Offers A Doritos Crust

Move over, Doritos Locos Tacos: Pizza Hut has unveiled a Doritos Crunchy Crust, aka pizza with a Doritos-topped, mozzarella-stuffed crust.

The product, revealed earlier this month, is currently available in Australia.

“This chip will change everything," the ad above explains. "We’ve embedded it into the outer casing so that you can intuitively enjoy two of your favorite things simultaneously."

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"Why Doritos? Well it is a globally loved brand and they have the best corn chips to deliver the ultimate crunch," Pizza Hut Australia head of marketing and innovation Fatima Syed said in a release, according to The Los Angeles Times. "We know from research how big an impact the crunch sound has on one’s appetite."

Taco Bell has had success with its Doritos Locos Tacos, which, in 2013, had generated more than $1 billion in revenue. CEO Greg Creed previously called the launch of the snack the biggest in Taco Bell history.

Pizza Hut's Doritos Crunchy Crust is only available for a limited time in Australia. No word on whether or not it will come to the United States.

Pizza Hut and Doritos did not immediately return requests for comment from The Huffington Post.

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