The world is going digital and so too, are events.
Virtual events have many advantages -- Michael Tsur wrote an excellent piece on that topic for The Huffington Post.
Live events aren't going anywhere, of course. But digital technology can make your event that much better -- for those attending in person and virtually. You can spur event registration, generate sales leads, and engage your employees.
Here are examples:
- Amp up your event registrations with online video promotional spots.
Generate Sales Leads
Use digital to supplement your event sales-related efforts:
- Set-up digital connections from your event to sales-related tools such as Salesforce.com. It's a great way to create and preserve contacts for later follow-up.
At our recently concluded HP Discover event, we experimented with a remote-controlled "virtual presence robot." It allowed HP people who were not at the event to virtually walk around the showroom floor and engage customers.
We also used the event as an opportunity to ask customers about an important digital project: a new web design. We would have asked them anyway. However, this was a perfect time and place to solicit their opinions.
The point is this: Events are great for engaging customers. But don't limit yourself -- use digital to expand the possibilities.