A successful job search results from a great many things: persistence, determination, learning from one’s mistakes, creating a job search and social media profile that is relevant and indicative of the desired job and industry, networking, and commitment. But in 2017, I’d argue, especially for certain glutted industries (*cough law cough cough*), and for adults returning to the work world after time off, a truly fruitful job quest will include thinking differently, in order to get career leverage through empathy.
I’m talking about empathy for potential employers. I’m talking about empathy for your goals and potential.
To get hired, you’re going to have to evaluate your background, education and professional “value” from the POV of an employer. Hiring you requires an investment of both time and money. How can present yourself as a candidate deserving of this investment?
This is far beyond simply sending a cover letter talking about how much “passion” you have, and instead researching the company’s track record, goals, deals and clearly identifying how your unique talents can enhance their bottom line. Money talks, and a smart company will be extremely receptive to candidates who have taken the time to extrapolate from their past, demonstrating their real world/real time value, as it behooves the company’s goals.
Lauren Bacall
“I have a contribution to make; I am not just taking up space in this life.”-Lauren Bacall
Another part of a worthwhile job hunt nowadays, is figuring out the angles. I was going to say this is especially important for “older” people returning to the work world, but let’s be real, the hustle that goes into getting a job appropriate of one’s talents, potential and ambition is easy for exactly no one. But figuring out the angles can help you level the playing field.
To wit: I was speaking recently to a woman who is returning to the legal industry after more than a decade away. We talked about joining alumni associations, and networking, sure, but also the importance of creating an oral pitch that would succinctly explain to the listener, exactly why this woman had left her field, why she was returning, and, what unique value she offered. The value would necessarily have to be tailored to each firm.
Since this woman has extensive care giving experience, experience that dovetails perfectly with her particular area of legal expertise, I suggested she research the better nursing homes in her area, and find out what law firms they work with, since those kinds of businesses would have strong interest in applicants with “elder care” experience; their clients are senior citizens, and their families. Once she had identified a list of firms, I advised this woman to check in with her alumni associations—both college and law school—to see if anyone at the firms had attended her schools. It’s much easier to write a cold email, introducing yourself and your talents, to someone who attended your college, works for a firm that you know would have need of your services...someone who speaks your language. Someone who is looking for what you have to offer. That’s working the angles.
Sound exhausting? Maybe. But the other side of all that sacrifice is the excitement and reward of waking up in the morning, going to a job you enjoy. A job that uses the best of your intelligence, curiosity, passion and potential. A job that makes you feel valued. A job that’s worth the hard work. A job that’s worthy of you.
Self-portrait, Vincent van Gogh
”...I am doing my very best to make every effort because I am longing so much to make beautiful things. But beautiful things mean painstaking work, disappointment, and perseverance.” - van Gogh
True. Your ambition isn’t easy...but aren’t you worth your best?
Get it.