Portland Radio Station Drops 'We Love You Long Time' Ad After Locals Deem It Racist

A radio station in Portland, Ore., has agreed to remove its "We Love You Long Time" billboard after some residents complained the text was racist.

billboard portland

The ad for KXL-FM, a Portland news and right-wing talk radio station, plays on the phrase "Me Love You Long Time," which many consider a racially charged slur that eroticizes and demeans Asian women.

The image was submitted to The Portland Mercury by reader Alexander L., who noted the billboard's placement in Chinatown added insult to injury, as the neighborhood is "already wrought with the stigma of Portland's historic racist behavior."

KXL-FM Marketing Director Randi P'Pool told The Huffington Post the ad was simply referencing a famous rap song and was "in no way meant disrespect to anyone." The station's marketing department has already changed its campaign, and a new advertisement will read “Stay Connected, my friends. FM NEWS 101."

The offending phrase has been propagated through popular culture, appearing in the popular film, "The 40 Year Old Virgin," 2 Live Crew's "Me So Horny" and the Black Eyed Peas song "Love You Long Time." It was first used in the 1987 film "Full Metal Jacket" by a Vietnamese prostitute soliciting a customer.