Everywhere you turn, you hear "organic is healthier", "organic is greener", or "you absolutely MUST buy organic." It's not a question of whether we want to eat healthy, environmentally friendly food -- who doesn't want that? The question is whether organic lives up to the hype and whether it's worth it to pay a hefty premium. One of the problems with organic is that few shoppers know what the term really means, and they project onto the nebulous word all their hopes and dreams of good eating. Despite what many believe, organic doesn't mean food from small farms, produced without pesticides, or grown in the USA. There are a few advantages to eating organic but there are some drawbacks too. If you're rich enough and well-informed on the issues, then I say go for it. But, if you're not so sure whether organic lives up to all it is promised to be, here are a few reasons to re-think doubling your grocery bill.
Jayson Lusk is the author of the new book The Food Police: A Well-Fed Manifesto About the Politics of Your Plate.