WHO: Julian Hoeber
WHAT: The Execution Changes, Endless Chair, and His and Hers
WHEN: February 5 - March 12, 2011
WHERE: Blum & Poe
2727 South La Cienega Blvd.
Los Angeles, CA 90034
WHY: While Julian Hoeber's work may seem visually psychedelic- from chairs that never end to rainbow beds, and mesmerizing paintings- Hoeber's work adheres to strict guidelines, informing the final outcomes.
The Execution Changes and Endless Chair represent initial iterations of painting and furniture design within a larger open-ended project, whereby Hoeber endeavors to generate in excess of one thousand unique objects across a wide-range of media. The paintings, which are titled in alphanumeric code, are constructed with specific guidelines, adhering to an even 2 x 3 scale ratio and delineated on a horizontal, vertical or quartered axis. This stringent compositional strategy finds its roots in much conceptual art of the 1960s and 70s, most notably Sol Lewitt's wall drawings. Like Lewitt, Hoeber uses a fixed set of operations, which determine the initial compositional structure, however, in a pointedly oppositional fashion, Hoeber allows himself the freedom to work intuitively with nearly every other formal decision (i.e. color, texture, etc.), deliberately searching for irrationality within a rational system.
(FROM: Blum & Poe)
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