Prince Ea's 'Backwards Rappers' Makes 'Smart' Cool (VIDEO)

Prince Ea is a Missouri rapper who's tired of the shallow messages he thinks popular music is sending to kids, so he's made a video to fight back. His motto? "Make Smart Cool."

Instead of emphasizing money and girls in his video, he takes a different kind of approach -- and the way he gets his message across is actually pretty awesome. We don't want to ruin it, but let's just say it has something to do with the song's title: "Backwards Rappers."