Priorities USA Action, Pro-Obama Super PAC, Reserves $30 Million In TV Ad Time [UPDATE]

President Barack Obama speaks at a campaign event at the John S. Knight Center, Wednesday, Aug. 1, 2012, in Akron. (AP Photo/
President Barack Obama speaks at a campaign event at the John S. Knight Center, Wednesday, Aug. 1, 2012, in Akron. (AP Photo/Pablo Martinez Monsivais)

Priorities USA Action, a super PAC backing President Barack Obama, has reserved $30 million worth of television ad buy in six battleground states.

The Washington Post reports:

Priorities USA Action is reserving time in Colorado, Iowa, Florida, Ohio, Pennsylvania and Virginia, according to sources familiar with the buy. Those sources would not indicate whether this was the totality of the ad spending Priorities USA Action would make on the election or whether this was the first flight of a broader buy. The group, in coordination with the Service Employees International Union, is currently funding Spanish-language ads in Colorado, Florida and Nevada -- an effort they say will continue.

Priorities USA Action recently announced a personal record of $6.1 million raised in June, bringing its total haul to $16 million this year. A huge boost that month came from actor Morgan Freeman, who pledged $1 million to the super PAC in a bid to boost Obama's campaign.

A number of polls have shown that the super PAC's attacks on Mitt Romney and his record at private equity firm Bain Capital are working. Voters polled across swing states have increasingly responded that their perception of Romney's business experience makes them less likely to cast a vote for the presumptive Republican presidential nominee.

Still, Priorities USA Action's ad buy seems minimal when compared to Republican outside groups, which according to the Post have spent $144 million on TV advertising in swing states as of the third week of July.

Team Obama has repeatedly warned their supporters that the president will be the first in modern history to be outspent in his reelection campaign. "We can be outspent and still win," Obama wrote in an email. "But we can't be outspent 10 to 1 and still win."

A spokesperson for Priorities USA Action did not immediately return a request for comment.


A spokesperson for Priorities USA Action confirmed to The Huffington Post the super PAC's $30 million ad reservation for the fall. Among the six states mentioned in the original Post report, the spokesperson singled out the "critical battleground of Iowa," noting that this will be Priorities USA Action's first opportunity to advertise there "because of steadily increasing resources."

Because of the president's significant progress in Pennsylvania, the super PAC has only reserved time in the there in October. In September, Priorities USA Action will reallocate its resources from Pennsylvania to other states, the spokesperson said.



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