Proceeds From This Cute Swag Will Help Women March On Washington

All proceeds help subsidize someone's travel costs.
The Outrage, $52
The Outrage, $52

Wondering what to wear to the Women’s March on Washington the day after Donald Trump’s inauguration?

The Outrage ― a small feminist clothing brand ― has got you covered with a new line of women’s march sweatshirts, t-shirts, bags and beanies. (January, friends.) The swag is cute, but what’s even better is that co-founders Rebecca Correa Funk and Claire Schlemme say 100 percent of the profits will be donated to help subsidize travel for women who want to join the rally, but can’t afford to.

“For feminism to be truly powerful, it must be inclusive and all voices need to be at the table,” they wrote in an e-mail blast to customers this week.

The Outrage, $25
The Outrage, $25

As Funk explained to The Huffington Post, The Outrage plans to contribute all profits directly to various regional groups that are already raising money for women to attend the march, like this Go Fund Me effort to get women from Illinois to Washington D.C. Transportation and housing during inauguration weekend is expensive, with the average D.C. Airbnb running more than $1,000 per night, The Washington Post reports

“We are able to donate 100 percent net proceeds because we’re a very lean and scrappy team (seriously, we’re running this out of coffee shops and my living room/warehouse),” Funk said.

The Outrage, $25
The Outrage, $25

She added that interest in The Outrage ― which also sells a “Pantsuit Nation” collection (not affiliated with the non-profit of the same name; 100 percent of profits go to Planned Parenthood) ― had “exploded” post-election, and that she was working 16- to 20-hour days.

“I’m so tired!” Funk said.

Not tired enough, however, to slow down in turning out awesome feminist swag that gives back ― or to skip the upcoming march herself. 

“Hell yes, we will be [there],” she said.



Gifts For Women Who Want To Start The Revolution