The media holds a large influence over our culture and society. Not only does it provide entertainment and advertisement, but it also acts as a reflection of our values, beliefs, and self-understanding. Television ads, in particular, are still one of these highly influential mediums. While it may appear that these commercials only relate to selling products, they also play a key part in depicting our social behaviors and roles. Additionally, these depictions are typically ahead of our culture's time, conveying a type of reality that has yet to exist.
That being said, recent years have produced advertisements which have swayed towards pushing social boundaries. Company brands such as Dove have gone above and beyond in using little screen time to call attention to themes centered on gender, body image, and sexuality. As a result, the materials presented are able to expand the way we view ourselves, our communities, and in turn, the world around us.
Here is a compilation of some of the most progressive and attention-grabbing advertisements from over the years:
Dove Men+Care: First Fatherhood Moments
Pantene: A Man's a Boss, a Woman's Bossy
Dove: Care Makes A Man Stronger
Kleenex: Time for a Change
Under Armour: Misty Copeland - I WILL WHAT I WANT
GoldieBlox & Rube Goldberg "Princess Machine"
CoverGirl: #GirlsCan - Women Empowerment
Special K: Shhhhut Down Fat Talk
Dove: Choose Beautiful
Chobani: Simply 100 Commercial Love This Life
Dove: Real Beauty Sketches