Hailing from Australia, Simon "Woody" Wood, Editor and Founder of Sneaker Freaker Magazine is certainly quite familiar with shark attacks. Surely, a "Bloodbath" collaboration with PUMA and Packer Shoes was not too far-fetched.
Ahead of New York Fashion week, the trio unleashed The Blaze Of Glory 'Bloodbath' sneaker September 2 at The Refinery Hotel. As a branding professional, I definitely appreciate consistency: red walls, velvet curtains and of course shoes, the venue perfectly conveyed the sanguine shark-theme.
Co-branding is all the rage these days but rarely do three major players of the sneaker world collaborate. So how did this come about ?
'The process took about a year and a half and was Sneaker Freaker third collaboration with Puma.'- Woody said. Legendary sneaker retailer Mike Packer of Packer Shoes added: 'It was pretty organic: Woody and I have been friends for over ten years and are sneaker fanatics.'
Michael "Mikey" Cole brought flavor to the event with custom "Bloodbath" ice cream: a yummy blend of red velvet cake, chocolate swirl and mint mirroring the colors of the shoe sole.
We constantly keep our eyes on what pop culture is doing to channel inspiration for our products. Whether with looks, drinks or ice cream, the sneaker nation is all about being fresh. - Cole said.
Note to self: With all the fashion week running around, a girl may want to trade red soled stilettos for comfy red sneakers in between shows...
Retailing for $170, the shoe is unisex and available worldwide in limited edition. Can't get your hands on it ? Do not see red!
Head over to Mikey Likes It in the East Village for a taste of PUMA's "Bloodbath" custom ice cream.
Very special thanks to Tamas Szabev photography.