PUMA's just launched the most fun stock ticker yet: the PUMA Index.
The app combines a real stock ticker with a little twist: stripping models. As the market goes down, the models' clothes come off.
Losing money's never been so fun.
PUMA's YouTube ad (watch below!) explains:
"The clothes come off, and the colder the market gets, the hotter out index gets.""So now if you lose your shirt, the models do too."
There's a PUMA Index for the Dow, the DAX, and the S&P/ASX, along with a different girl for each (or a muscled hunk on a hotrod if you'd prefer)
And in between market activity they're still busy--washing cars in their underwear, jumping on trampolines.
Blackberry-toting bankers needn't feel left out: there's a web version at TheIndex.Puma.com, that's (full disclosure) a partnership between the HuffPost and PUMA.
Talk about a market stimulus.