"quarterlife" Creator: Web-To-NBC Strategy Was A Mistake

The ambitious experiment of transitioning Internet series "quarterlife" to TV was a failure, says the show's co-creator Marshall Herskovitz.

A day after the drama about a twentysomething blogger and her circle of friend debuted on NBC to dismal ratings, the prolific writer and producer told an audience at the Harvard Business School Wednesday that the leap to broadcast television should never have been attempted.

"It never should have been a network show. It's too specific," Herskovitz told the group at HBS' Entertainment & Media conference, adding, "It will probably end up on cable."

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