What was it like working with Macy's?
When we started, we did a lot of research on Macy's specifically, which is super-interesting--it's been around for 150 years, and it has a great American tradition. It was exciting for us to explore the DNA. R.H. Macy himself was a West Village guy. He started his store there, on 14th Street and Sixth Avenue. He also had a big red tattoo on his arm, from his time as a sailor in the navy. He was a total hipster--and the first Macy's was right on the Sixth Avenue L train stop!