Stylist Rachel Zoe is set to launch a lifestyle brand for fall 2011 after signing a deal with LF USA, WWD reports. Her debut collection will include accessories, shoes and apparel.
"Subconsciously or consciously, my whole final goal--I don't want to say final because that sounds very like it's the end--but I would say my ultimate dream scenario was to be on the design side," Zoe said. She hasn't designed anything yet, but she dished, "You will definitely see me in the clothes. Like, you will absolutely see my trademark pieces. I'll definitely do faux furs and incredible leather jackets and great trousers. But I'm catering to a broader audience."
Zoe already has a line of jewelry and outerwear for QVC, which has done tremendously well. Doug Howe, QVC's executive vice president of strategic planning and merchandising, noted, "I think we can safely say that's she's sold over 100,000 units in a short time with relatively few appearances."